Harsh winter weather vs skin: who’s winning the battle?
If the low temperatures and freezing winds are breaking down your natural defenses and leaving your skin tight and flaky, it’s time to bring in the big guns and up your moisturizing game.
There’s only one guy to call for the job: shea butter.
What’s Shea Butter?
Shea butter is an off-white, rich butter derived from the shea tree, a rare plant that grows only in Western Africa. It’s extracted from the nuts of the tree using cold pressed methods that keep all its goodies tucked inside.
Shea butter is loaded with fatty acids: it has a whopping 45-50% oleic acid, 30-41% stearic acid, 5-9% palmitic acid and 4-5% linoleum acid. These fatty acids are what gives shea butter its intensely moisturizing properties.
Shea butter is also rich in vitamins, including Vitamin A and E, two powerful antioxidants that keep premature wrinkles at bay.
Shea Butter Is Super Moisturizing
Shea butter is one of the most moisturizing substances on this planet.
When applied to the skin, shea butter instantly makes it soft and smooth. It works by creating a barrier on the skin that slows down water loss.
When your skin is dry, it means that its protective barrier is damaged. Moisture evaporates through the cracks, leaving your skin thirsty and dry. Flaky even.
Shea butter patches up the cracks and strengthens your skin’s protective barrier. Now moisture stays put into the skin where it can finally do its job: it plumps up the skin so your wrinkles look smaller, heals rough and flaky patches, soothes itchy skin and gives the complexion a radiant glow.
Bye bye dry, dull winter skin.
Shea Butter Has Antiaging Properties Too
Shea butter isn’t a one trick pony. Moisturizing skin is what it does best but it has one more trick up its sleeve: it boosts collagen production, too.
Your skin makes collagen on its own but, as you age, it can’t keep up with demand. As collagen decreases, your skin starts to sag and wrinkle.
Shea butter helps prevent that. It gives your skin an extra dose of collagen that keeps it firm and elastic – and you looking younger for longer.
Where Do You Find Shea Butter?
Shea butter is one of many hero ingredients in our Mega Lift Anti-Aging Cream. Formulated to be an all-in-one type of daily anti-aging cream, this powerhouse fights wrinkles, dryness, dull skin and loss of firmness. A lot of bang for the buck!
And for the body, you can get your shea fix in our Body Firming Cream. We’ve loaded this cream with all the same anti-aging and moisturizing goodies you'd use for your face to keep it hydrated and fight aging. Talk about multitasking.
The secret’s out, ladies & gents. Whenever your skin feels a little drier than usual, reach for shea butter. It’ll keep your dry winter skin in top shape all season long.